Be More You
2022 | Spring | Summer | Fall
Now more than ever, people are feeling the need to express themselves. To be felt for who they are and who they’ve become over the past couple of years. The Be More You campaign sought to embolden our audience and reinforce confidence. Bayer's outdoor shopping centers offers popular retail brands across the country where you can mix, match, pair, play and find everything you need to make this life yours.
We produced three :15 spots in addition to still photography, social media, and out of home materials for the campaign spanning three seasons.
Concept development and campaign pitch with agency team, on set director + still photographer, shot list & detailed storyboarding for :15 preroll & social campaign, editing & motion graphics
Created at: Big
Client: Bayer
Creative Director: Shannon Harris
Associate Creative Director: Ali Clark
Director, Editor & Still Photography: Ali Clark
Producer: Kristin Dober
Sr. Art Director: Katie Erickson
Sr. Copywriter: John Kennedy
DP: Caleb Zorn
1st AC/DIT: Daniel Lawson
Gaffer: Seth Newell
Grip: Dan King
Grip: Drew Gaines
Prop Stylist: Katherine Tucker
Prop Assistant: Jenny Roberts
Wardrobe Stylist: Jabe Mabrey
Wardrobe Assistant: Clint Merrick
Hair and Makeup: Celine Russell
Talent: Cassie Brown, Jasmine Alexander, Vanessa Lotero, Christie Leverette
Director of Accounts: Mary Jane Cleage
Sr. Account Executive: Mary Cate O’Neil
Strategy: Ally Cloakey
BTS & Social Copy: Breonna Redd
Audio Post Production: Boutwell Studios