With this campaign, we wanted to create images that spurred a sense of nostalgia and discovery while emphasizing the safe enjoyment of window shopping, curbside pickups, and outdoor events at the Bayer Properties open-air centers throughout the country.

Illustration and animation invite us to step into the season—to allow ourselves to indulge in the possibility of holiday magic, where cars can fly like reindeer, and to rediscover the simple joy of taking in a window display while holding the hand of a loved one.

It was an absolute joy to work on this concept development and to nerd out while animating all of the small details. We hope this little :15 animation brings you joy.